Consumer buying and marketing capitalization raps
Consumer buying behavior: Routine response, limited, extensive, impulse buying
Hey, Dan, what do you say?
I went shopping just the other day.
Oh, really, what did you get?
Your favorite cereal or a TV set?
It was a routine shopping trip,
Except the fancy wine of which I had a sip.
Was that an impulse buy or were you limited?
It was limited because of the little homework I did.
Tomorrow I’m going to buy a car.
That sounds extensive; you will go far.
Consumer buying behavior: Personal, Social, Psychological
I want a plant to decorate my home;
It’s personal so’s my garden gnome.
I see that you are just doing it.
Yes, Nike makes me and all my friends look fit.
Hey, your clothes smell so fresh.
I wash them all in Surf because it’s the best.
But what about all the other soaps?
I use what mom used because Surf is dope.
It smells so nice; it smells so clean.
It’s psychological if you know what I mean.
Buying decision process: problem recognition, information search, evaluate alternatives, purchase, post purchase evaluation
Yo, Michael, I got a problem.
No, really, from where does it stem?
I need a new car; one I can afford.
Let’s find some info about the Accord,
Or Toyota, Hyundai amd Subaru.
We’ll evaluate our alternatives
See what the information gives.
Then I can buy the best
And reevaluate after the test.
People buy their image; Marketers capitalize on consumer behaviors
Hey, Shad and Michael, what’s going down?
We need a new campaign to spread through town.
Our product is fly; our product is cheap.
We know that the price isn’t too steep.
But price isn’t what it’s all about.
People buy their image there’s no doubt.
Increase the price and it becomes exclusive
People will want it just to live.
We’ll put it in the top end stores
Making people want it all the more.
Celebrity endorsement is the key
To our product’s prosperity.
Hey, Dan, what do you say?
I went shopping just the other day.
Oh, really, what did you get?
Your favorite cereal or a TV set?
It was a routine shopping trip,
Except the fancy wine of which I had a sip.
Was that an impulse buy or were you limited?
It was limited because of the little homework I did.
Tomorrow I’m going to buy a car.
That sounds extensive; you will go far.
Consumer buying behavior: Personal, Social, Psychological
I want a plant to decorate my home;
It’s personal so’s my garden gnome.
I see that you are just doing it.
Yes, Nike makes me and all my friends look fit.
Hey, your clothes smell so fresh.
I wash them all in Surf because it’s the best.
But what about all the other soaps?
I use what mom used because Surf is dope.
It smells so nice; it smells so clean.
It’s psychological if you know what I mean.
Buying decision process: problem recognition, information search, evaluate alternatives, purchase, post purchase evaluation
Yo, Michael, I got a problem.
No, really, from where does it stem?
I need a new car; one I can afford.
Let’s find some info about the Accord,
Or Toyota, Hyundai amd Subaru.
We’ll evaluate our alternatives
See what the information gives.
Then I can buy the best
And reevaluate after the test.
People buy their image; Marketers capitalize on consumer behaviors
Hey, Shad and Michael, what’s going down?
We need a new campaign to spread through town.
Our product is fly; our product is cheap.
We know that the price isn’t too steep.
But price isn’t what it’s all about.
People buy their image there’s no doubt.
Increase the price and it becomes exclusive
People will want it just to live.
We’ll put it in the top end stores
Making people want it all the more.
Celebrity endorsement is the key
To our product’s prosperity.